Why Is ‘Very Demure Very Mindful’ Trending On Tiktok?
Very cutesy. Very mindful. Very demure. These are the words TikTok’s resident “fierce diva,” Jools Lebron, has turned into a catchphrase in her latest series of viral videos. As @joolieannie, Jools has quickly become the app’s self-appointed authority on how to be “demure” and “mindful” in both work and life, sparking a wave of content that blends humor with an unexpected twist on traditional values.
Very Demure Very Mindful TikTok Trend Explained
“You see how I do my makeup for work? Very demure. Very mindful,” Jools declares in one of her now-iconic videos. With her sharp wit and playful delivery, she offers advice on everything from workplace attire to personal presentation, emphasizing modesty and mindfulness in a way that’s both satirical and sincere.
Jools’ interpretation of “demure” is far from the dictionary definition of being reserved, modest, and shy. Instead, she expands the concept to include everyday choices, from makeup application to how quickly one should stand up when a plane lands. Her advice is often delivered with a tongue-in-cheek tone, poking fun at societal expectations and the sometimes absurd standards placed on women.
In one of her videos, Jools stresses the importance of showing up to work looking presentable, cautioning against dramatic makeup looks like a “green cut crease” because “that’s not demure.” Yet, in another clip, she reveals that she once showed up to her first day of work at Texas Roadhouse sporting that very same bold makeup look. The contradiction is intentional, showcasing the humor in her exaggerated portrayal of what it means to be “demure.”
The trend has caught on, with TikTok users across the platform adopting Jools’ language and style. Videos now flood the app with people demonstrating their own versions of being “demure” and “mindful,” often in ways that are as humorous as they are relatable. Whether it’s eating a Chipotle bowl one half at a time or using a proper bookmark instead of a random receipt, the trend has given rise to a playful reimagining of modest behavior.
Jools’ influence has even extended beyond TikTok. The terms “demure” and “mindful” have found their way into Twitter threads and offline conversations, with people embracing the trend as a lighthearted way to navigate daily life. The trend has even made a splash in political commentary, with some users comparing Vice President Kamala Harris’ campaign to that of former President Donald Trump, labeling the former as “very demure, very mindful.”
However, Jools’ message goes beyond just humor. In a more serious tone, she emphasizes that being “demure” and “mindful” also means being aware of one’s goals and pursuing them with confidence. “Being demure is being mindful, and being mindful includes your f**king self,” she says in a recent video, urging her followers to chase their dreams and be true to themselves.
As the trend continues to evolve, it’s clear that Jools Lebron has tapped into something special on TikTok. Her blend of satire and sincerity has resonated with a wide audience, making “Very Demure, Very Mindful” a viral phenomenon that challenges traditional norms while encouraging people to embrace their individuality.
